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Writer's pictureJulixa Haddon

Move Over Google: Why Microsoft Ads is Your Secret Weapon for Online Success


With the increasing digitalization of businesses, marketing online has become highly competitive. Engaging with ever-changing and demanding consumer behaviors is challenging, making it essential to prioritize visibility and availability online.


While many turn to Google for buying and selling products and services, there are powerful alternatives worth considering. One such alternative is Microsoft Ads, a platform that can significantly reward your business with the right strategy. Did you know that Microsoft Advertising represents 37% of the search share in the United States? And this percentage is on the rise. Let’s explore three compelling reasons why you should consider advertising with Microsoft Ads.


Reason 1: Invest in a Platform with Strong Reach


Microsoft Advertising offers extensive reach within the digital sphere. By advertising on this platform, you can achieve a robust digital presence through various advertising solutions, including its search engine, Bing. Microsoft Advertising continuously innovates by incorporating new technologies and features. One notable advantage is the ability to easily import Google Ads and Facebook Ads campaigns, reducing the effort required to manage them. This seamless integration allows for more efficient campaign management and enhanced reach.


Reason 2: Focus on an Audience with High Purchasing Power


Here’s an interesting fact: users searching on the Microsoft Search Network have a 41% higher buying intent than the average internet searcher. Microsoft Ads enables you to diversify and reach audiences that might be otherwise inaccessible through Google. When crafting your PPC strategy, targeting audiences with a high potential to become consumers is crucial. Microsoft Ads excels at segmenting its users, allowing for the creation of tailored strategies that deliver outstanding results. This targeted approach ensures that your marketing efforts are directed at audiences with strong purchasing power, maximizing the impact of your campaigns.


Reason 3: Spend Your Money Efficiently


Cost is a critical factor in any digital marketing strategy. Everyone aims to get the most out of their investment, and Microsoft Advertising makes this possible. Not only can you reach an affluent audience, but you can also do so at a lower cost. By leveraging the lower cost per click and reduced competition offered by Microsoft Advertising, you can achieve better results within your budget.


Case Study: Real-World Success


Let’s look at a case study to illustrate the benefits of Microsoft Ads. One of our clients, a window replacement company, faced high costs per click for their window installation campaigns. Our team recommended reallocating their marketing spend to Microsoft Advertising. After the first month, the average cost per click decreased by 10%, and the campaign saw zero to eight conversions during a typically challenging season for the industry. This example demonstrates how leveraging a lower CPC can significantly enhance your PPC results.


Takeaways


To strategically achieve your marketing goals, it’s essential to see the bigger picture and use smart strategies. With Microsoft Advertising, you can target the right audience, increase brand awareness, achieve a lower CPC, and drive relevant converting traffic. Advertising on the Microsoft network is an excellent option for expanding the reach and revenue of your business online. By integrating Microsoft Advertising as a supplemental channel to your paid strategy, you can maximize the effectiveness of your shopping and audience campaigns.


Need Help Getting Started?


If you’re unsure how to begin, don’t worry—expert help is available. You can rely on professionals to guide you through the process. Leave a comment below or contact us directly. We’re here to help you make the most of your digital marketing efforts. Stay tuned for more valuable insights and strategies on digital marketing.

By focusing on these strategies and leveraging the power of Microsoft Ads, your business can reach new heights and achieve remarkable results.

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