A prevailing notion is that securing government contracts hinges solely on personal relationships and strategic business networking, rendering websites and SEO negligible. This viewpoint, however, misses out on:

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• The growing trend of government procurement teams engaging in independent online research before initiating business development talks.

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• The paradigm shift in business meetings and events, significantly influenced by the COVID-19 pandemic.

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In-depth studies by Market Connections, an esteemed name in the government contractor sector, disclosed:

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“82% of Federal decision-makers place search engines at the pinnacle of their research tools.”

 

“Websites hold paramount importance at diverse phases of the government procurement decision cycle.”