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We Specialize in GovCon Marketing

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Websites Matter

A prevailing notion is that securing government contracts hinges solely on personal relationships and strategic business networking, rendering websites and SEO negligible. This viewpoint, however, misses out on:

  • The growing trend of government procurement teams engaging in independent online research before initiating business development talks.

  • The paradigm shift in business meetings and events, significantly influenced by the COVID-19 pandemic.

In-depth studies by Market Connections, an esteemed name in the government contractor sector, disclosed:

“82% of Federal decision-makers place search engines at the pinnacle of their research tools.”


“Websites hold paramount importance at diverse phases of the government procurement decision cycle.”

Government Contractor Website Content

Content Breakdown for a Government Contractor Website:

  1. Essential details sought by contracting officers and decision-makers.

  2. Overview of your products and services.

  3. Informative and educational materials.

  4. Content aimed at conversion.

Key Information for Government Decision-Makers: Federal procurement personnel anticipate certain core data, such as your capabilities statement and NAICS codes. Enhance user experience by integrating these essentials into your website.

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Search Engine Optimization

Search engines utilize over 250 distinct parameters to determine website rankings. When executed correctly, SEO can significantly enhance your website's visibility. On the flip side, poor SEO practices might not only affect your ranking negatively but could also lead to a complete ban from search engines in extreme cases.

Search engine optimization can be segmented into five distinct areas, inclusive of local search optimization:

  1. Technical SEO

  2. On-page SEO

  3. Content Optimization

  4. Backlinks

  5. Local Search Optimization

Optimizing a website demands a blend of expertise, diligence, and patience. Moreover, those in the SEO realm must remain agile, adapting to the frequent updates and shifts in search engine algorithms.

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