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  • Writer's pictureJulixa Newman

Tips on Creating Your Business Logo

Every brand needs a logo. Your logo should be unique, memorable, and easily recognizable. It should also represent your brand and convey its values and personality. I am often asked by clients who are starting their businesses what we suggest as far as colors, designs and shapes.

Here are a few creative logo ideas for a business:

  1. Minimalist: A simple, clean design can often make a big impact. Think about using bold typography or a small icon to convey the essence of your brand.

  2. Geometric: Using shapes like squares, circles, and triangles can create a unique logo that is memorable and eye-catching.

  3. Lettermark: A lettermark logo uses the initials of your business to create a unique, memorable symbol. This is a great option for businesses with long or difficult-to-pronounce names.

  4. Abstract: Abstract logos can be great for businesses that want to convey a sense of creativity and innovation. Use shapes and colors to create a unique, visually appealing design.

  5. Mascot: A mascot logo uses a cartoon character or animal to represent your business. This can be a fun way to create a memorable logo that appeals to all ages.

  6. Hand-drawn: A hand-drawn logo can add a touch of personality to your brand. This can be a great option for businesses in creative industries like art, design, or music.

  7. Negative space: A negative space logo uses the space around and between letters and shapes to create a hidden image or message. This can be a clever and creative way to convey the essence of your brand.

Things to avoid:

  1. Clipart: Using clipart or pre-made graphics can make your logo look unprofessional and generic. It's important to create a unique and custom logo that reflects your brand.

  2. Too many colors: Using too many colors in your logo can make it look cluttered and overwhelming. Stick to a maximum of three or four colors to keep your logo clean and simple. This will also save you some money on printing costs.

  3. Complex fonts: Using complex or difficult-to-read fonts can make your logo hard to read, especially when scaled down to smaller sizes. Stick to simple, easy-to-read fonts.

  4. Overly trendy designs: While it's important to create a modern and relevant logo, overly trendy designs can quickly become outdated. Stick to timeless designs that will stand the test of time.

  5. Clichés: Avoid using overused symbols or images in your logo. For example, using a lightbulb to represent an idea or a globe to represent a global business. These clichés can make your logo look unoriginal and uninspired.

  6. Too much detail: Using too much detail in your logo can make it difficult to reproduce in different sizes and formats. Keep your logo simple and scalable.

Not feeling creative? No problem! Here are a few websites that offer affordable alternatives for logo creation:

  1. Canva: Canva is a graphic design platform that offers a range of templates and design tools for creating a variety of graphics, including logos. They have a free version with basic features, as well as a premium version with more advanced design tools and templates.

  2. Fiverr: Fiverr is a freelance platform where you can hire a designer to create a custom logo for your business. Prices start at $5, making it an affordable option for small businesses and startups.

  3. Tailor Brands: Tailor Brands is an AI-powered logo design platform that offers a range of customizable logo templates. They offer different pricing plans, including a basic plan for a one-time fee, making it a budget-friendly option.

  4. DesignEvo: DesignEvo is a free logo maker that allows you to create a professional-looking logo in minutes. They have a library of templates and design elements to choose from, and you can download a low-resolution version of your logo for free.

  5. LogoMaker: LogoMaker is another online logo design tool that offers a range of templates and design tools. You can create a logo for free, but you'll need to pay to download high-resolution versions of your design.

Remember that while these websites offer affordable options for logo creation, it's important to ensure that your logo is unique and reflects your brand's values and personality. It's also worth considering investing in a professional logo design if you have the budget, as it can make a big difference in how your brand is perceived.

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