Alright, let’s talk about the majority of agencies. You know, those fancy, high-powered firms with big promises and lots of client names on their websites. They say they’ll take your brand to the next level. But here’s the thing: they often don’t take ownership of your brand, and in a world where marketing is everything, that’s a problem.
Here’s the deal: Agencies juggle dozens, sometimes hundreds, of clients at once. That means you’re just one more brand in the mix, and guess what? They probably don’t care about your brand the way you do. Sure, they might create a nice campaign or put together a shiny proposal, but when it comes to really understanding the ins and outs of your business, they’re too busy bouncing between clients. You’ll never get that level of attention you deserve.
The Black-and-White Contracts: Where’s the Grey Area?
Let’s talk about contracts. The contracts many agencies send you are as black-and-white as a chessboard. Anything that’s not explicitly mentioned is an “extra”—and that extra is going to cost you. They love to sneak in things that “sound important,” like "monthly reporting" or “optimization,” but once that initial work is done, no one really looks at it again. Yet, you're still paying for it every month. Is that really money well spent? I think not.
And don’t get me started on the hidden charges. If you want anything outside of the narrow scope of what’s written down, be prepared to pay for it. Want an extra tweak to that landing page? That’ll be an additional charge. Oh, and they’ll throw in a bunch of "extras" in your billing—things that were supposedly done months ago but are still on the books because they’re technically part of the monthly service. It’s all fun and games until you realize you’re paying for stuff that doesn’t move the needle.
Delegating Everything Overseas: Does Your Marketing Speak to Your Audience?
Here’s another gem: a lot of agencies will outsource work to other countries to save a buck. While outsourcing can work for certain tasks, do you really want your marketing messages, brand voice, and strategy being executed by someone who doesn’t understand your audience?
If you’re a small business or e-commerce company trying to resonate with your niche, do you think someone working halfway across the world who’s never used your product is going to nail your messaging? It’s like asking someone who’s never tried pizza to come up with the best pizza ad. Not happening.
So, What’s the Solution? (Spoiler: It’s Me)
I get it. I’ve been there. I’ve owned e-commerce businesses and small businesses that have generated millions in revenue. I hate wasting money, and I know how easy it is for agencies to sneak charges into your bill for things you don’t need.
This month, I’m offering a one-time contract analysis so you can see exactly where your money is going. I’ll give you a breakdown of what’s in that stack of legal jargon to make sure you’re not paying for fluff.
But that’s not all! I’m also offering a short analysis of your marketing—for free. Yep, you read that right. I’ll help you start the year right by making sure your marketing is aligned with what your business actually needs to grow.
Don’t let agencies steal your hard-earned cash for stuff that isn’t driving ROI. Start 2025 off by knowing exactly what you’re paying for—and what you’re getting in return.
Ready to take control? Let's talk.
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